But let's say you do make that step. It's time to help out, someway, somehow! But....how? What's the next step? What cause do I support? Do I simply donate money, or my time as well? When will I be able to set aside this time? What kind of commitment is expected? And the biggest stumbling block of all - What if it doesn't really matter?
I personally have been struggling with those questions and many more, for many years. Events keep happening in my life that make me say There, that's it! That's the motivation I needed and tomorrow I am going to do a 180 and make a difference! But, it seems that tomorrow never comes. Whether it's something I've read in the news, depressingly high death tolls that have plagued us throughout history, or a friend passing away decades before their time - I make the choice to change, to volunteer, to switch careers, to write a book, to start my own non-profit...and tomorrow never comes.
Well, that's ending now with Open Their Eyes. While the goal of this blog will inevitably change over time, I am starting out with a mission laid out in the title. There are many issues within the world today, and what we see in advertising and major feature documentaries doesn't even scratch the surface. School children are taught about the death tolls associated with Hitler, but what about current world leaders? Millions participate for Race for the Cure, but what about the rare forms of cancer that receive no funding? Please don't get me wrong, we must never forget the wrongs that happened under Hitler's regime, and I've participated in the Race for the Cure myself, but I am so ignorant of the issues that take years to surface or that are not 'mainstream.'
Open Their Eyes will be a place where I will strive to do just that - open their eyes. The eyes of those that are not already aware of these issues. I am not here to criticize any one of these issues - simply to educate, hopefully with a non-biased viewpoint. I will focus on non-profits, documentaries, artists, individuals, major corporations, websites, and anyone else that is making strides towards a better tomorrow. They will receive their own 15 minutes of fame through this blog, outside of their own marketing and advertising (if they even have that luxury)!
So bear with me while I get this blog on its feet. I have many large scaled hopes and dreams for Open Their Eyes - but for now, we'll start with my first step. So, let's begin this journey - starting with this one post....help me open their eyes.
Image courtesy of Apple\\\'s Eyes Studio:
http://www.freedigitalphotos.net/images/view_photog.php?photogid=2000
http://www.freedigitalphotos.net/images/view_photog.php?photogid=2000
